Schema Markup Generator(JSON-LD)
Generate valid JSON-LD structured data for Google rich results. Choose a schema type, fill in your details, and copy the code to your website.
Choose a Schema Type
Local Business Schema
Fields marked with * are required by Google
Basic Information
Address
Geo Coordinates
Opening Hours
Aggregate Rating (Optional)
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"],
"opens": "09:00",
"closes": "17:00"}
]
}Copy the generated code above, then paste it into the Rich Results Test to validate.
How to Use the Schema Markup Generator
Choose a Schema Type
Select the schema type that matches your content — LocalBusiness for shops, FAQ for Q&A pages, Product for e-commerce, etc.
Fill in Required Fields
Complete the required fields marked with a red asterisk. These are the minimum fields Google needs for rich results.
Add Recommended Fields
Fill in recommended fields for the best chance of getting rich results. The more complete your schema, the better.
Review the Live Preview
Watch the JSON-LD code generate in real time on the right. The validation badges show your progress.
Copy the Code
Click the "Copy Code" button to copy the complete <script> tag with your JSON-LD structured data.
Paste into Your Website
Add the copied code to the <head> or <body> section of your HTML page. For WordPress, use an SEO plugin or custom HTML block.
Test & Validate
Use Google's Rich Results Test to verify your schema is valid and eligible for enhanced search results.
What is Schema Markup (JSON-LD)?
Schema markup is a form of structured data that you add to your website's HTML code to help search engines understand your content better. It uses a standardised vocabulary from Schema.org, a collaborative project founded by Google, Microsoft, Yahoo, and Yandex.
JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for implementing schema markup. Unlike Microdata or RDFa, JSON-LD sits in a separate <script> tag and does not require changes to your visible HTML structure. This makes it significantly easier to implement, maintain, and debug.
When search engines like Google crawl your page, they read the JSON-LD code to understand the entities on your page — whether it is a local business, a product, an article, an event, or a FAQ section. This understanding enables Google to display rich results (also known as rich snippets) in search results, including star ratings, price information, FAQ dropdowns, event dates, breadcrumb trails, and more.
For example, a LocalBusiness schema tells Google your business name, address, phone number, opening hours, and customer ratings. This information can appear directly in search results and Google Maps, making your listing more prominent and informative than competitors without structured data.
Benefits of Schema Markup for SEO
Adding schema markup to your website delivers several tangible SEO benefits. Rich results generated from structured data can increase your click-through rate (CTR) by 20-30% according to various industry studies. Enhanced search listings with star ratings, prices, FAQ sections, and other visual elements naturally attract more clicks than plain blue links.
Schema markup also plays an increasingly important role in voice search and AI-powered search engines. When Google Assistant, Siri, or other voice assistants answer questions, they frequently pull information from pages with well-structured data. FAQ and HowTo schemas are particularly valuable for voice search optimisation.
Furthermore, structured data helps search engines understand the relationships between entities on your site, improving overall site comprehension. This can lead to more relevant indexing, better placement in knowledge panels, and eligibility for special search features like product carousels, event listings, and recipe cards.
Frequently Asked Questions
Want Expert Schema Implementation?
Our SEO team can implement comprehensive structured data across your entire website — from LocalBusiness and Product schema to FAQ, Article, and custom schema types. Get more rich results in Google.